Monday, January 11, 2010

Can SAB beat SONY in the race of GRP's?

First week of the new year brings to us a few interesting numbers to analyse. SAB has closed in on Imagine and it seems just a matter of a few days (if not weeks) when SAB will overtake it (with just 1/3 of imagine's budget) .

On the other hand YRF's television venture (or adventure) with SONY seems to be unsuccessful in generating even initial viewership, worse part is not many seems to even look at it the second time leaving blockbuster movies on weekends. Sony is focussing too much on its old proven properties (CID, AAHAT, Comedy Circus and GRP's are falling even for this shows), even with herculean effort they are not being able to bring up even one daily soap in top 100 shows of the week.

SONY and YRF should understand that all show doesn't become a CID and to format a show keeping the success of CID in mind and that also on the same channel could be disastrous. YRF can make a 3 hours bullshit with Tashan, Dil Bole Hadippa, Rab Ne..... etc and still make money out of it, because success of movies now are heavily dependent on first weekend and advanced booking, but in television to keep a person hooked for an hour with slow crappy programming can't work and won't work. They better polish off or else ........

SAB though is a niche GEC, it has a very loyal viewership (Tarak Mehta has almost reached cult status) and after a long time it has been able to make another show successful (sajan re jhooth mat bolo). They are also venturing into interesting territory like silence comedy and if I know them well, I can assure you there are lot more to come.

SAB has consistently created intelligent marketing and communication campaigns and once it overtakes Imagine serious money will come in. Once money starts pouring in I am sure they will be able to attract more viewers with reality shows, better programming, better production values and gain pan india acceptance (GRP's will have multiplier effect once acceptance is gained). Historically it has been seen that once a nation starts prospering comedy shows and channels with differentiated content scores heavily over others and I am sure same would be repeated here as well and the biggest comedy brand of India, SAB will gain the most from it, if they doesn't do something really stupid.

Though I think the whole process will take probably 1.5-2 years, but I would put my money on the fact that 1st week 2012 SAB would have overtaken SONY and would be either 3rd or 4th most watched channel in India.

Sunday, October 11, 2009

What to watch today in Television, 12th October

General Entertainment:
07.30pm: Chhoti Bahu, Zee Tv (our rating 6.5/10)
08.00pm: Balika Vadhu, Colors (our rating 7/10)
08.30pm: Tarak Mehta Ka Oolta Chasma, SAB TV (our rating 6.5/10)
09.00pm: Bidaai, Star Plus (our rating 6.5/10)
09.00pm: Pavitra Rishta, Zee TV (our rating 7.5/10)
09.30pm: Yeh Rishta Kya Kehlata Hain (our rating 8/10)
09.30pm: Agle Janam Mohe Bitiya Hi Kijo,Zee Tv (our rating 7/10)
10.00pm: Bayttab Dil Kee Tamanna Hain,SONY (our rating 8/10)
10.00pm: Uttaran, Colors (7/10)
10.30pm: Na Aana Is Desh Laado, Colors (our rating 6.5/10)
10.30pm: Pyar Ka Bandhan, Sony (our rating 6.5/10)

All the ratings are done for the metro audience HSM Sec A & B

English Movies:
09.00pm: Kill Bill - Vol 2 (PIX) (Movie of the day) (Imdb rating 8.0)
09.00pm: Money Train, HBO (Imdb rating 5.2)

09.00pm: The News Hour, Times Now
10.00pm: Top 10 ! 10, ET NOW

09.30pm: FIR, SAB Tv (our rating 6.5/10)

Saturday, October 10, 2009

What to watch today in Television, 11th October

General Entertainment:
12.00pm : Welcome To Sajjanpur, Star Plus
04.00pm: Race, Star Plus
05.00pm: Dil Maange More, NDTV Imagine
07.00pm: Fashion, Zee Tv
08.00pm: Rab Ne Bana De Jodi, Sony
08.00pm: Delhi Daredevils vs Wayamba (Must win for Delhi), Star Sports
08.00pm: Don (Amitabh Bachchan), MAX
09.00pm: Tere Mere Beach Main, Star Plus
09.00pm: Big Boss Season 3, Colors

English Movies:
02.25pm: National Treasure, Star Movies
09.00pm: XXX, PIX
09.00pm: Lord of the Rings, The Return of the King,HBO

Other Suggested:
04.00pm: Namak Halal, MAX
08.00pm: Golmaal Returns, NDTV Imagine
09.00pm: Scream 3, Star Movies
08.00pm: Idea Rocks India, Colors

Digital Entertainment:

Watch Dus Ka Dum 2 with Salman Khan and Hemeish Reshammiya:

What would be the fate of Idea Rocks India, Colors 8 pm Sunday

The concept is good, it will catch up in metroes, will connect well with town population of West Bengal very much as Kolkata has seen band culture from 1970's.

It will also be a moderate to good success in Maharashtra, Gujrat, Delhi/NCR belt.

Its pan India appeal will not be very high.

Starting TRP (given Colors base) is expected to be nearly 1.6-2.1.
But with competition on 8 pm Sunday slot from Sony, Star Plus, MAX and others it will soon see its TRP coming down to 1-1.3 ranges.

Latest top 10 programmes in Indian Television, HSM CS 4+ by TRP

8th October (based on TRP):
1) Zee Tv: Agle Janam Mohe Bitiya Hi Kijo
2) Star Plus: Yeh Rishta Kya Kehlata Hain
3) Colors: Na Aana Is Desh Laado
4) Star Plus: Bidaai
5) Zee Tv: Pavitra Rishta
6) Zee Tv: Jhansi Ki Rani
7) Zee Tv: 12/24 Karol Bagh
8) Colors: Balika Badhu
9) Colors: Uttaran
10) Zee Tv: Chhoti Bahu

Daily Television Listings, India

From tomorrow onwards you will find out what to see and what to miss in your daily television dose.

Will DPL be as Big a success as Indian Idol? No.

Will DPL be as Big a success as Indian Idol? No.
Will DPL be as big as Nach Baliye/Jhalak Dikhlaja? Probably No.

In metros its possible it strikes a chord and becomes a hit in the lines of Nach Baliye/Jhalak, but in smaller towns people will find
it very tough to identify with all the different forms of dancing and also different forms of musics (not all will be Bollywood Hits)

Thus it may become a moderate success nothing more than that.
It will probably garner a TRP of 1.3-1.8, in the coming weeks.