Saturday, October 10, 2009

What would be the fate of Idea Rocks India, Colors 8 pm Sunday

The concept is good, it will catch up in metroes, will connect well with town population of West Bengal very much as Kolkata has seen band culture from 1970's.

It will also be a moderate to good success in Maharashtra, Gujrat, Delhi/NCR belt.

Its pan India appeal will not be very high.

Starting TRP (given Colors base) is expected to be nearly 1.6-2.1.
But with competition on 8 pm Sunday slot from Sony, Star Plus, MAX and others it will soon see its TRP coming down to 1-1.3 ranges.

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